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In the framework of my experience as part of TEDxGeneva’s core team (first part here), I got naturally involved in the website’s content management. I participated also in the community management but… only after the 2015 event.
Promoting videos of the talks online
A few weeks after the 2015’s conference, a new period of TEDxGeneva’s digital life started. I was asked to promote the coming videos of the latests talks on the website and on some social networks. This was a concrete promotion activity for our speakers’ ideas worth spreading (the famous TED(x) mantra). This also helped to keep in touch with the community of TEDx fans after the event.
On the website
Setting up a new version of the home page, still with a rather strong use of images. Photos which were taken by two volunteers during the event (Yannick Bouvard and Lisa Lemée) were precious iconographic materials. I made a selection though, then I slightly corrected (if needed) and optimised the selected ones with Photoshop. I also made and optimised some screenshots from the videos; these images were of excellent quality and since our provider’s cameras were accurately situated, nothing important of what happened on stage could have been missed by his cameramen. All those still images were supposed to appear on several places: on the site but also on Facebook and Twitter.
Writing in two languages, illustrating and online publishing of blog posts. In order to keep things simple between two events, I set an automatism which publishes each new post on Facebook on Twitter. But right after the event, the blog was only used to thank the attendants then to announce the coming of the videos and ask subscribers for being patient during the validation process.
On a couple of social networks
Bilingual community management on Facebook and Twitter. Besides blog post publishing, I also published some social networks’ microposts, mostly to announce that a new talk was available for watching. A concern was to avoid overloading subscribers’ newsfeeds and timelines with too much redundant informations; this would have obviously led to loose most of them. I also chosed to link our subscribers to our videos as presented on the site and not directly on Youtube. This allows to promote not only any single video but also the whole set of TEDxGeneva’s videos and the entire website. Regarding the tools I used, animating tasks were made with Buffer for publishing and Mention for the follow-up.
Thanks to TEDxGeneva’s core team for welcoming and trusting me. I would like to thank also all volonteers and providers (especially Kaosmovies) involved in this event.